
Love is like Chili. It gets spiced up with every bite.
ICE-CREAM

Pain is like an ice-cream. In the beginning it may not hurt a lot but once it starts to melt, it gets very nasty.
COFFEE

Life is like coffee. For some it’s bitter, but for the person who understands the real taste, its heaven.
CREDIT CARD

Life is like a credit card. Its fun in the beginning but in the end it’s a headache.
MORTAR AND PESTLE

WHEN MERGERS GO WRONG?
Random Association
Random Word technique is the most basic and obviously creative technique where you use arandom word to generate new ideas. By getting a random word as a prompt and forcing yourself to use it to solve your problem you are practically guaranteed to attack the problem from a different direction to normal. You take a word from a random word generator, extract its underlying principles and then apply them to your problem to see how they can help. The skill is stopping your mind from (a)thinking this is silly and (b) directly using the actual principles behind the word to your problem without changing them to ones which are easier to apply.
Example:
To create "SCARY IMAGE" OR "OBJECT" of sign thatwill instill fear among people throughout the age.

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